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You Are Not Your Brand: Brand Tags
You are not your Brand. “The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever they say it is. 1.7 million + tags and counting.”
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Rich media is dead! Enter: Interactive Digital Marketing
Findings of an anonymously fielded online survey of online advertising influencers conducted by EyeWonder in March 2008 highlights the inadequacies and confusion within the industry. The survey...
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How to save video advertising from itself
Here is an excerpt from an article on iMedia today that pretty much nails it: “…while consumer-generated video offers proven appeal to viewers, advertisers remain passionately unenthusiastic. A great...
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What is "Content"?
What is ‘content’ when we talk about web marketing? Bryan Eisenberg gives his take on the FutureNow blog: Content includes but is not limited to: The copy on your Web site Blogs and reader comments...
View ArticleShifting Advertising Budgets from Television to Online Video
There’s no shortage of conversations about the trend of shifting advertising budgets from traditional television to the digital space. Along with the new budgets comes new challenges (unified metrics)...
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