There’s no shortage of conversations about the trend of shifting advertising budgets from traditional television to the digital space. Along with the new budgets comes new challenges (unified metrics) as well as opportunities (targeted audiences and frequency management).
“Mike Bologna is head of emerging communications at Group M a unit of WPP…WPP and is the world’s largest media buying agency, accounting for over 32% of global media billings. Mike is the point person on all emerging media and has a front-row seat in the unfolding drama of online video’s efforts to attract traditional TV dollars.”
